Today McFarlane Toys announced that it’s 7-inch Bobby action figure from We Happy Few is now shipping. The company revealed Bobby back in September of last year, and started taking pre-orders for the figure last month. Bobby sells for only twenty bucks is due to arrive this March, just a few months ahead of the game – while We Happy Few has been available since the summer of 2016 as a Steam Early Access title, the final, multi-platform version of the game won’t be released until this summer.


Patrolling the streets of Wellington Wells, Bobby is always dressed in his constable outfit topped off with his distinct “Happy Face”. Always on the look out for potential “downers”, residents of Wellington Wells should always have some “joy” at the ready when they see Bobby nearby.

  • The very first action figure to market based off the all-new We Happy Few video game launching Summer 2018.
  • Main antagonist character.
  • Figure comes with alternate gas mask head, empty beverage bottle, Billy Club, and alternate hands.
  • Sculpted in his traditional blue “Bobby” policeman uniform.
  • Features 12+ points of articulation for custom posing.


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